Market Mash is a blog that has been a long time coming in thought rather than action. Action is now. Being someone who has spent 15 years as a consultant for Executive Management of major media publishers as well as consumer packaged goods companies and new venture groups, I tend to bristle at all the new coined terminology and “technoise” spewed out within eMarket speak. I have a great passion for the Web and what it has to offer. However, I have been keenly aware in my guidance of exectuives to filter the hype of what could be and understand what “be”. This is not simply a busines blog nor is it a technology blog or e-marketing blog – it is a mashup of these and a few other topics all of which focus on the Web, business and some interesting ways people are looking at improving the way they make money online.